Owner, Master Brow Artist, Permanent Makeup Artist, Yumi Lash Lift Certified, Long Mi Lash Extension Certified

"My greatest passion is to bring a bit more beauty into the world with each brow I touch."



Having been trained by the best in the brow business, Simone has proven and demonstrated her capacity to go beyond that training. Her exacting standards and attention to the smallest details have elevated her abilities--while steadily refining and firmly establishing herself as a rising professional in the brow industry. Additionally, aside from the exacting, passionate abilities Simone has developed, her joy of artistic discovery and expression are refreshingly appreciated by a loyal and dedicated clientele.


Simone approaches each brow she touches with an exactness and precision. She likes to say that she has "Eyebrow OCD!"  The joy and honor of painting beautiful brows on each face provides Simone with more appreciation of the similarities and differences of each individual's beauty. 


While remaining focused and dedicated to her profession, Simone painstakingly refined her skills. Combined with her natural artistic abilities, she became an expert in the structure and symmetry of the human face while striving to give balance to each client's brow.


"Simone is an artist"

Simone Fennell has been in the Brow Business for ten years. She is the CEO and Owner of Good Brows LLC and has distinguished herself in many different capacities such as Brow Artist, Cosmetologist, Permanent Makeup Artist, Designer, Art Teacher, Writer and Fine Artist.   

Simone grew up in an amazingly creative family with a rich history and background. Her mother (Shanna) is a passionate Writer and her father (Albert) was a renowned Visual Artist. There was no other path for Simone to embrace except becoming an Artist. It's in her blood!

Simone is from San Diego, California. Her parents later moved to Las Vegas where Simone finished high school. Simone returned to San Diego after graduation to attend Mesa College and San Diego City College to pursue a career in Cosmetology. After a few years as a Cosmetologist, Simone watched the movie, "Eat Pray Love". It gave her the motivation to change her destiny and in 2010 she moved to Washington D.C.. 

Simone began her future path by working as the Counter Manager and Brow Specialist for Anastasia of Beverly Hills in Nordstrom Pentagon City. For three years, Simone honed her craft and then ventured out on her own. She opened her business, Good Brows LLC and decided to expand her talents from Precision Brow Waxing to Permanent Makeup...more specifically, Powder Ombre Brows. Simone soon discovered this was inspiration she needed. With dedication and a positive work ethic, she embraced her joy and found her path. 

"I approach, and do everything with an artistic eye"

Along with Simone's efforts, dedication and work ethic, she has been rewarded with a diverse, and loyal customer base of several thousand customers. Her diverse clientele includes numerous television, sports and political personalities.    

Simone currently has a beautiful Brow Boutique in Historic Old Town Alexandria. Her appointment books are closed to new customers...but not to worry! Good Brows LLC is "on the move" and in the process of expansion. Simone is developing her Brow Product Line and offering training for professionals on her Precision Brow Waxing Techniques.

Career and Education

San Diego City College School of Cosmetology

Esthetic Institute- Permanent Makeup Certification

Counter Manager and Lead Brow Artist for Anastasia of Beverly Hills at Pentagon city Nordstrom 

Advance Permanent Makeup training 

Leann La Fuzion Artistry

Daria Chupry

Chris Dauz Advanced Brow Design

Loany Seven Ink Beauty

Will Anthony Cosmetics

Advanced Brow Training

Anastasia of Beverly Hills

Kelley Baker Brows

Melanie Marris

Lash Training

Yumi Lash certified

LongMi Lash Certified

Elleebana certified 

Makeup Artistry Training

Nicky Posley 



Cosmetology licenses-

California, District of Columbia & The Commonwealth of Virginia 

Permanent Makeup License-

The Commonwealth of Virginia

First Aid and CPR

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